As I was strolling down through one of the shopping districts
of Addis, I was observing how Addis Ababa’s business people are attracting
customers to their shop besides just opening up their doors.
Though there are many creative and unique ways people are
doing business in Addis Ababa, on this particular neighborhood you just can’t
help notice all those little boutiques that are opened up side by side almost
selling the same thing and the interesting part is all the mannequins are
outside almost covering up the shop and you just can’t pass them by without
taking a glimpse if you are interested on not.
Luckily on this day, most of them were on Sale so, the
creative way they came up with, in letting Addis Ababa Ladies, to know that they
are on BIG SALE was so eye catching and entertaining.
The mannequins which
their face covered up, with the printed out paper in Amharic “Talak Kinash”
means “Big Sale”, and with the hand written price tag plastered on them are the
ones that are on Sale.
And it works I guess, because
I was witnessing many shoppers looking up the dressess without getting into the
shop, without asking the shop keeper for the price and it looked like they find
it very convinent.
Besides the buyers, you can
see people’s eye directed to them
whether by the colourfuly dressed up mannequines, the big Amharic Word on their
face or by the fact that they are all outside displaying the clothes.
Well as you can tell the mannequins with the face and no price tag on them, are wearing
the new arrivals so if you are interested in them that means, you have to get
into the boutique and find out.
Enjoy the "Talak Kinash"!
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